image_Roche
Roche

Empowerement

« “Kudos to the Urban Gaming team for their openness, adaptability, creativity and responsiveness. It was a big success for Roche!!!” »

Florence Lacourt Leader de la transformation Agile
Date : Place : Paris, Turin, Tunis, Basel Meeting type : Manager Seminar
100%
Customization
80%
Fun
80%
Serious

Requirement

As part of the deployment of the international Agile transformation programme within the Roche Group, our client wanted to develop an ambitious game based on the 6 characteristic behaviours of the Agile method.

The aim was to run a pilot in France (130 managers), and at the same time have it tested and confirmed internationally.

tubes de peinture pour serious game RSE
invoice

Idea

A collaborative board game to discover the 6 behaviours: 1. Questioning & Challenging,
2. Experimenting & Taking Risks
3. Networked & Collaborative
4. Self-Directed Continuous Learning
5. Trusting & Empowering
6. Pragmatic


The teams have a digital device (IPAD), a game board and a set of cards. Each challenge is divided into 3 main stages: 1. Association game : what definition goes with what behaviour? 2. Challenge or Story : Using image recognition, scan a card to experience an anecdote or challenge related to the Agile mindset! 3. Discussion : What is the behaviour associated with each challenge and how does it impact your daily life? A great moment of game-based shared experience!  

Goals

To create a game that can be easily deployed internationally, allowing people to take on the Agile mindset in a game-based and collaborative way.

The game had to be run independently in-house, with delivery of the game and the brief/debrief elements on a turnkey basis.

serious game attitude et valeur objectif

Challenges

AGIL easy Louise (1)
AGIL easy Louise
AGIL easy Louise (2)

Watch the following video, it provides details on the role of each person. Pay attention to understand what is expected from you!

Match each Agile behavior to its definition.

Take a step back by considering the impact of Agile behaviors in your everyday work life.

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Outcomes

More than 40 countried and 3000 players all over the world.
It start with an experiment in Paris, and with the sucess of the experiment, it went viral.

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Our catalog

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Our white book

Discover our white book with 14 Serious Games.

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Transformation & Innovation

« It was really a great way to tackle some profound changes. The activity was well received, but more importantly, it generated more impact than a conventional meeting. »

Alexandra Briand Internal communications manager

Awareness

« The managers were enthusiastic about the discovery of these innovations : they shared their excitement on the shops’ social media accounts! »

Amandine Escaravage Marketing Director

Acculturation

« The fun format of the activity was praised by the managers but also by the other management teams that adopted it for their own events! »

Dominique Lebarbier Internal Communication HR

Onboarding

« RH Days are now more efficient and employees are very enthusiastic! »

Emmanuel Gonzalez Training Department

New Ways of Working

« Employees were able to get acquainted with their new workspaces thanks to this Serious Game: well-being, innovation, collaboration… that’s the Campus spirit! »

Laurent Bekaert Internal Communication Department

Change Management

« This Escape Game allows us to create a common culture. The satisfaction rate is 90% after only 3 sessions! »

Daniëlle Van Den Steen Head of Internal Communications
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