Awareness
« The managers were enthusiastic about the discovery of these innovations: they shared their excitement on the shops’ social media accounts! »
Amandine Escaravage Marketing DirectorRequirement
The client wanted to sensitize the managers to new modes of distribution as well as connected devices and digital transformation.
Idea
Because the client wanted to put a special emphasis on bakeries already adopting a digital strategy, these types of outlets were prioritized.
The game area being extensive, field leaders ensured the smooth running of the game while taking care of passing messages to the teams.
Objectives
Awareness-raising was to be sectoral and therefore linked to the bakery’s stakeholders, but also thematic with the presentation of innovative and disruptive players. The animation had to be engaging and collective.
Challenges
Results
Managers learned a great deal about innovations.
Social media was used proactively during this activity.
Participants demonstrated enthusiasm from the beginning to the end of the activity and were positively impacted by this approach.
