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groupe de personnes qui regardent des tablettes
Grands Moulins de Paris

Awareness

« The managers were enthusiastic about the discovery of these innovations: they shared their excitement on the shops’ social media accounts! »

Amandine Escaravage Marketing Director
Date : 20170305 Place : Ile de France Meeting type : Manager Seminar
60%
Customization
80%
Fun
80%
Serious

01 Requirement

The client wanted to sensitize the managers to new modes of distribution as well as connected devices and digital transformation.
 
 
 
 
 
 

tubes de peinture
infos

02 Idea

Because the client wanted to put a special emphasis on bakeries already adopting a digital strategy, these types of outlets were prioritized.
The game area being extensive, field leaders ensured the smooth running of the game while taking care of passing messages to the teams.

03 Objectives

Awareness-raising was to be sectoral and therefore linked to the bakery’s stakeholders, but also thematic with the presentation of innovative and disruptive players. The animation had to be engaging and collective.

fléchette et cible
rouage et tablette
éléments validés
Point d'interrogation

04 Challenges

Will you be able to use the connected device?
 
 
 
 
 
 

Identify all the uses of the device!
 
 
 
 
 
 

How to identify the right process!
 
 
 
 
 
 

-

05 Results

Managers learned a great deal about innovations.
Social media was used proactively during this activity.
Participants demonstrated enthusiasm from the beginning to the end of the activity and were positively impacted by this approach.

resultat
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