groupe de personnes qui regardent des tablettes
Grands Moulins de Paris

Awareness

« The managers were enthusiastic about the discovery of these innovations : they shared their excitement on the shops’ social media accounts! »

Amandine Escaravage Marketing Director
Date : 20170305 Place : Ile de France Meeting type : Manager Seminar
60%
Customization
80%
Fun
80%
Serious

Requirement

The client wanted to sensitize the managers to new ways of distribution as well as connected devices and digital transformation.
 
 
 
 
 
 

tubes de peinture
infos

Idea

Since the client wanted to put a special emphasis on bakeries already adopting a digital strategy, these types of outlets were prioritized.
The game area being extensive, field leaders ensured the smooth running of the game while taking care of passing messages to the teams.

Objectives

Awareness-raising was to be sectoral and therefore linked to the bakery’s stakeholders, but also thematic with the presentation of innovative and disruptive players. The animation had to be engaging and collective.

fléchette et cible

Challenges

rouage et tablette
éléments validés
Point d'interrogation

Will you be able to use the connected device?
 
 
 
 
 
 

Identify all the uses of the device!
 
 
 
 
 
 

How to identify the right process!
 
 
 
 
 
 

-

Results

Managers learned a great deal about innovations.
Social media was used proactively during this activity.
Participants demonstrated enthusiasm from the beginning to the end of the activity and were positively impacted by this approach.

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Customer

EDF

Tablette
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Grands Moulins de Paris

groupe de personnes qui regardent des tablettes
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La Redoute

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Groupama

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Allianz Partners

Groupe devant une tablette

Transformation & Innovation

« It was really a great way to tackle some profound changes. The activity was well received, but more importantly, it generated more impact than a conventional meeting. »

Alexandra Briand Internal communications manager

Awareness

« The managers were enthusiastic about the discovery of these innovations : they shared their excitement on the shops’ social media accounts! »

Amandine Escaravage Marketing Director

Acculturation

« The fun format of the activity was praised by the managers but also by the other management teams that adopted it for their own events! »

Dominique Lebarbier Internal Communication HR

Onboarding

« RH Days are now more efficient and employees are very enthusiastic! »

Emmanuel Gonzalez Training Department

New Ways of Working

« Employees were able to get acquainted with their new workspaces thanks to this Serious Game: well-being, innovation, collaboration… that’s the Campus spirit! »

Laurent Bekaert Internal Communication Department

Change Management

« This Escape Game allows us to create a common culture. The satisfaction rate is 90% after only 3 sessions! »

Daniëlle Van Den Steen Head of Internal Communications
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