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Société Générale

Acculturation

« The fun format of the activity was praised by the managers but also by the other management teams that adopted it for their own events! »

Dominique Lebarbier Internal Communication HR
Date : Place : Central Paris Meeting type : Managers' Convention
100%
Customization
80%
Fun
100%
Serious

01 Requirement

As part of its internal transformation program, the Société Générale Group wanted to seize the opportunity of its HR Convention to communicate its initiatives in a fun, original and engaging way.

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infos

02 Idea

A customized and modular Serious Game on the internal work axes: Code of Conduct, Manager of tomorrow, Training, Tools.Each team has a different starting point at the location chosen for the event. The HR acculturation activity was integrated into the Convention’s program before the closing speech of the Chairman and Chief Executive Officer.The debriefing made it possible to identify the acquired assets and to appreciate the content created on the themes (drawings, photographs, videos).A booklet containing all the challenges has been sent to the manager to allow implementation with the teams.

03 Objectives

The activity was intended to allow the employees’ knowledge of the HR themes to be homogenized in order to leverage them with their teams. The game’s mission was to facilitate participant mentoring and immediate engagement.

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04 Challenges

Who is this new process for?
 
 
 
 
 
 

Do you know the company partner organizations?
 
 
 
 
 
 

Design the corporate culture?

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05 Results

Managers praised the activity’s fun format.
Other departments have adopted the activity, and use it regularly in very different contexts 2 years after the first event.
Nearly 35 different modules have been added since and over 1500 participants have played the game.

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