homme avec un retro-projecteur
Groupama

New Ways of Working

« Employees were able to get acquainted with their new workspaces thanks to this Serious Game: well-being, innovation, collaboration… that’s the Campus spirit! »

Laurent Bekaert Internal Communication Department
Date : 20180312 Place : Westpark headquarters in Nanterre Meeting type : Executive Program
100%
Customization
60%
Fun
60%
Serious

Requirement

The group Groupama has decided to gather all its employees from Île-de-France on a single campus located west of Paris.

The employees of the different departments and subsidiaries had to move from their respective headquarters. Support for this change and new ways of working was needed.
 
 
 
 
 
 

tubes de peinture
infos

Idea

A customized Serious Game composed of several courses according to the needs.Each building has its own adapted interior layout, covering all spaces designed jointly by the Project Management (bubbles, meeting rooms, collaborative spaces) and the uses to be apprehended for each team. Not to mention the collective areas (medical center, catering, fitness), also put forward.And as a bonus: an outdoor course, allowing the new occupants of the headquarters to explore the neighborhood, shops and useful modes of transportation.The Communication teams could be involved in the animation process of the activities to facilitate the integration of employees.Overall, nearly 2,000 employees took part in this Serious Game.
 
 
 
 
 
 

Objectives

The Internal Communication Department wanted to deploy a Serious Game allowing employees to discover their new premises in an original and collective way. The game also had to be modular and adapted to each team arrival at the new headquarters.
 
 
 
 
 
 

fléchette et cible

Challenges

Picto type de bâtiments et messagerie
Picto point de départ et d'arrivée
Plan et points d'interrogation

Find the right room for the right usage!
 
 
 
 
 
 

Master the transport near the headquarters!
 
 
 
 
 
 

Where to find services and colleagues
 
 
 
 
 
 

-

Results

This approach made it possible to discover the new premises in a positive, fluid and fun way. The focus on the operation of certain spaces, above all allows that all processes are memorized and used wisely.

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Transformation & Innovation

« It was really a great way to tackle some profound changes. The activity was well received, but more importantly, it generated more impact than a conventional meeting. »

Alexandra Briand Internal communications manager

Awareness

« The managers were enthusiastic about the discovery of these innovations : they shared their excitement on the shops’ social media accounts! »

Amandine Escaravage Marketing Director

Acculturation

« The fun format of the activity was praised by the managers but also by the other management teams that adopted it for their own events! »

Dominique Lebarbier Internal Communication HR

Onboarding

« RH Days are now more efficient and employees are very enthusiastic! »

Emmanuel Gonzalez Training Department

New Ways of Working

« Employees were able to get acquainted with their new workspaces thanks to this Serious Game: well-being, innovation, collaboration… that’s the Campus spirit! »

Laurent Bekaert Internal Communication Department

Change Management

« This Escape Game allows us to create a common culture. The satisfaction rate is 90% after only 3 sessions! »

Daniëlle Van Den Steen Head of Internal Communications
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