Personnes qui se font prendre en photo
La Redoute

Onboarding

« RH Days are now more efficient and employees are very enthusiastic! »

Emmanuel Gonzalez Training Department
Date : 20180905 Place : Redoute headquarters in Roubaix Meeting type : Training day
100%
Customization
60%
Fun
80%
Serious

Requirement

The group La Redoute wanted to completely overhaul its HR Day, a monthly event involving a dozen employees and several thematic experts. The previous format worked with a very top-down approach, through masterful presentations.

 

tubes de peinture
infos

Idea

A customized Serious Game based on modules identifiable by interactive panels scattered throughout the head office.Thanks to the image recognition, the participants could scan a scene (for example, in front of the internal medical center, a visual set-up representing the theme Safety and Health at work): challenges were then displayed on the tablet, in connection with company-specific messages.The themes focused on – in addition to the obligatory subjects, imposed as part of the commitments of the employer (RGPD, security) – HR, Personnel Administration and Training.The debriefing session, conducted in conjunction with the thematic experts, was both an opportunity to revisit any mistakes made by the participants, and to deliver complementary messages. After training by our teams, the client became autonomous in handling the sessions.

Objectives

The Training department wanted to put into practice its internal leitmotiv “Learn and Enjoy” in its HR Day. The goal was to have a participative, fun, impacting format to make the day as efficient as possible.

fléchette et cible

Challenges

Picto bulle idées reçues
picto hélicoptère
Picto

Get rid of common beliefs

Control the transport near the headquarters!
 
 
 
 
 
 

Where to find services and colleagues?
 
 
 
 
 
 

-

Results

The impact is obvious, the employees immediately took part in the game, and the messages had a long lasting and broader impact.
Experts are solicited only for matters that were insufficiently assimilated.
The game now runs autonomously

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Transformation & Innovation

« It was really a great way to tackle some profound changes. The activity was well received, but more importantly, it generated more impact than a conventional meeting. »

Alexandra Briand Internal communications manager

Awareness

« The managers were enthusiastic about the discovery of these innovations : they shared their excitement on the shops’ social media accounts! »

Amandine Escaravage Marketing Director

Acculturation

« The fun format of the activity was praised by the managers but also by the other management teams that adopted it for their own events! »

Dominique Lebarbier Internal Communication HR

Onboarding

« RH Days are now more efficient and employees are very enthusiastic! »

Emmanuel Gonzalez Training Department

New Ways of Working

« Employees were able to get acquainted with their new workspaces thanks to this Serious Game: well-being, innovation, collaboration… that’s the Campus spirit! »

Laurent Bekaert Internal Communication Department

Change Management

« This Escape Game allows us to create a common culture. The satisfaction rate is 90% after only 3 sessions! »

Daniëlle Van Den Steen Head of Internal Communications
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