Corporate social responsibility
« “Nearly 700 employees played Cap CSR ( corporate social responsibility game). The top 30 players received rewards relevant to social & environmental responsibility. According to a subsequent poll, the game received a satisfaction rate of practically 89%” »
U Enseigne’s Quality, Social Safety and Environment division wanted to implement a fun game system to familiarise and acculturate employees to U Enseigne SER issues.
Another requirement was also to identify/ coach SER Ambassadors in 2021.
The idea was to design an online serious game, called Cap RSE, for U Enseigne employees. To generate enthusiasm for the serious game, we thought of creating a contest, with symbolic rewards. The game was played individually. The plot of the game transposes SER issues to a paradise island in the Pacific. Participants explore the island while solving the puzzles related to sustainable development issues. A tree system was devised to make decisions and to select the ambassadors. Volunteers could ask for contributions and ideas over the media. This enabled them to earn bonus points. Technically, employees were required to connect online to a specific address. The game lasted about 45 minutes, so participants could play and resume their session according to their needs. Finally, the project team was able to monitor and support the players during the 3 weeks of the competition.
To meet the requirement, the system had to “anchor” U Enseigne’s 5 SER commitments (know and understand), tie them to daily actions (feel concerned & take action) and arouse curiosity and interest beyond its scope of action alone (contribute, participate, promote).
The context is fun, the subject is serious, and the format is informal and inviting.
This is the beach where you get off; what about setting off to explore it?
The fisherman wants to talk to you about all the daily actions he has set up with the inhabitants of the village.
It portrays what has been achieved; click on it to discover which actions have been taken!
The fisherman would now like to know what you are doing in your own capacity.
Write your answer in the field below and hit enter.
You will earn 20 points with your answer!
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Transformation & Innovation
« It was really a great way to tackle some profound changes. The activity was well received, but more importantly, it generated more impact than a conventional meeting. »Alexandra Briand Internal communications manager
« The managers were enthusiastic about the discovery of these innovations : they shared their excitement on the shops’ social media accounts! »Amandine Escaravage Marketing Director
« The fun format of the activity was praised by the managers but also by the other management teams that adopted it for their own events! »Dominique Lebarbier Internal Communication HR
« RH Days are now more efficient and employees are very enthusiastic! »Emmanuel Gonzalez Training Department
New Ways of Working
« Employees were able to get acquainted with their new workspaces thanks to this Serious Game: well-being, innovation, collaboration… that’s the Campus spirit! »Laurent Bekaert Internal Communication Department
« This Escape Game allows us to create a common culture. The satisfaction rate is 90% after only 3 sessions! »Daniëlle Van Den Steen Head of Internal Communications