serious game rse
U Enseigne

Corporate social responsibility

« “Nearly 700 employees played Cap CSR ( corporate social responsibility game). The top 30 players received rewards relevant to social & environmental responsibility. According to a subsequent poll, the game received a satisfaction rate of practically 89%” »

Date : From November 19th to December 7th 2020 Place : remotely throughout France Meeting type : Familiarisation with SER issues
100%
Customization
70%
Fun
80%
Serious

Requirement

U Enseigne’s Quality, Social Safety and Environment division wanted to implement a fun game system to familiarise and acculturate employees to U Enseigne SER issues.

Another requirement was also to identify/ coach SER Ambassadors in 2021.

tubes de peinture pour serious game RSE
invoice

Idea

The idea was to design an online serious game, called Cap RSE, for U Enseigne employees. To generate enthusiasm for the serious game, we thought of creating a contest, with symbolic rewards. The game was played individually. The plot of the game transposes SER issues to a paradise island in the Pacific. Participants explore the island while solving the puzzles related to sustainable development issues. A tree system was devised to make decisions and to select the ambassadors. Volunteers could ask for contributions and ideas over the media. This enabled them to earn bonus points. Technically, employees were required to connect online to a specific address. The game lasted about 45 minutes, so participants could play and resume their session according to their needs. Finally, the project team was able to monitor and support the players during the 3 weeks of the competition.

Goals

To meet the requirement, the system had to “anchor” U Enseigne’s 5 SER commitments (know and understand), tie them to daily actions (feel concerned & take action) and arouse curiosity and interest beyond its scope of action alone (contribute, participate, promote).

The context is fun, the subject is serious, and the format is informal and inviting.

fléchette et cible

Défis

serious game rse U
serious game rse U
serious game rse U

This is the beach where you get off; what about setting off to explore it?

The fisherman wants to talk to you about all the daily actions he has set up with the inhabitants of the village.

It portrays what has been achieved; click on it to discover which actions have been taken!

The fisherman would now like to know what you are doing in your own capacity.

Write your answer in the field below and hit enter.

You will earn 20 points with your answer!

-

Want to see more ?

You can download our white book with 13 cases studies like this one !
Here is the direct link.

invoice
catlogue teambuilding

Our catalog

Discover our global brochure with all the innovative games.

Download our catalogue
livre blanc gamification collective urbangaming

Our white book

Discover our white book with 14 Serious Games.

Download the white book

other Cases

Customer

EDF

Tablette
Customer

Grands Moulins de Paris

groupe de personnes qui regardent des tablettes
Customer

Société Générale

selfie de groupe
Customer

La Redoute

Personnes qui se font prendre en photo
Customer

Groupama

homme avec un retro-projecteur
Customer

Allianz Partners

Groupe devant une tablette

Transformation & Innovation

« It was really a great way to tackle some profound changes. The activity was well received, but more importantly, it generated more impact than a conventional meeting. »

Alexandra Briand Internal communications manager

Awareness

« The managers were enthusiastic about the discovery of these innovations : they shared their excitement on the shops’ social media accounts! »

Amandine Escaravage Marketing Director

Acculturation

« The fun format of the activity was praised by the managers but also by the other management teams that adopted it for their own events! »

Dominique Lebarbier Internal Communication HR

Onboarding

« RH Days are now more efficient and employees are very enthusiastic! »

Emmanuel Gonzalez Training Department

New Ways of Working

« Employees were able to get acquainted with their new workspaces thanks to this Serious Game: well-being, innovation, collaboration… that’s the Campus spirit! »

Laurent Bekaert Internal Communication Department

Change Management

« This Escape Game allows us to create a common culture. The satisfaction rate is 90% after only 3 sessions! »

Daniëlle Van Den Steen Head of Internal Communications
Quote 0

My selection

Request quote
Warning!

You can't select more than 3 games

Say goodbye to the good old-fashioned treasure hunt on paper:  With this tablet-based activity,...

  • In person team building 📍
  • Culture & Discovery 🧠
  • Outdoor 🌞
  • Itinerant 🏃
  • Customizable 🎨
Discover the activity
presentiel

Put forward the hidden talents of your colleagues with this remote game.

  • For remote Teams
  • Live with Video conference Tools ( Skype / Zoom / Team By Microsoft / Go to meeting)
  • 90 minutes
  • Virtual Team Building
  • At home / Telecommuting / Teleworking
  • Customizable
Discover the activity
presentiel

Escape Game mixed with digital investigation

  • In person game 📍
  • Escape Game 🔐
  • Indoor 🏠
  • Static 🪑
  • Custumizable 🎨
Discover the activity
presentiel

This digital activity is a mix between entertainment and culture and will reconcile art lovers with...

  • In person game 📍
  • Culture & discovery 🧠
  • Indoor 🏠
  • Itinerant 🏃
  • Customizable 🎨
Discover the activity
presentiel

A remote Escape Game with virtual teams. Join the Green Academy !

  • Remote Team Building 🎧
  • Live with Video conference Tools (Zoom / Team By Microsoft / Google Meet...) 💻
  • Virtual escape game 🔐
Discover the activity
distanciel

Escape Game mixed with digital investigation

  • In person game 📍
  • Escape Game 🔐
  • Indoor 🏠
  • Static 🪑
  • Custumizable 🎨
Discover the activity
presentiel

An in person team building to engage debate, listen and take decisions.

  • In person game 📍
  • Strategy ♟
  • Indoor 🏠
  • Static 🪑
Discover the activity
presentiel

Put forward the hidden talents of your colleagues with this remote game.

  • Virtual team building 🎧
  • Live with Video conference Tools (Zoom / Team By Microsoft / Google Meet...) 💻
  • Investigation 🔎
  • Customizable 🎨
Discover the activity
distanciel

A collaborative virtual game in which all team members can make a valuable contribution

  • Virtual team building 🎧
  • Live with Video conference Tools (Zoom / Team By Microsoft / Google Meet...) 💻
  • Investigation 🔎
Discover the activity
distanciel

DigitalTrends — a virtual team building activity mixed with a training on innovation topics.

  • Virtual team building 🎧
  • Live with Video conference Tools (Zoom / Team By Microsoft / Google Meet...) 💻
  • Culture & discovery 🧠
  • Customizable 🎨
Discover the activity
distanciel

A game for mastering remote and agile working in your organisation.

  • Remote Game 🎧
  • Live with Video conference Tools (Zoom / Team By Microsoft / Google Meet...) 💻
  • New ways of working 🧪
  • Custumizable 🎨
Discover the activity
distanciel

Use a team serious game to learn how to manage change.

  • Virtual serious game 🎧
  • Live with Video conference Tools (Zoom / Team By Microsoft / Google Meet...) 💻
  • Change Management 🔄
  • Custumizable 🎨
Discover the activity
distanciel

A game enabling newcomers to discover the premises and key values of your company.

  • In person serious game 📍
  • Onboarding 🚀
  • Indoors 🏠
  • Itinerant 🏃
  • Customizable 🎨
Discover the activity
presentiel

An Escape Game to convey your company’s policies and values to newcomers.

  • In person serious game 📍
  • Onboarding 🚀
  • Indoor 🏠
  • Static 🪑
  • Customizable 🎨
Discover the activity
presentiel

A training game to instill good management practices when dealing with crisis situations.

  • In person Serious game 📍
  • Crisis management ⚠
  • Indoors 🏠
  • Static 🪑
Discover the activity
presentiel

A digital game to explore new workspaces.

  • In person serious game 📍
  • Move & new workplace
  • Indoor or outdoor hybrid 🏠 🌞
  • Itinerant 🏃
  • Customizable 🎨
Discover the activity
presentiel

How to develop the emotional intelligence of your employees through various concrete situations.

  • In person serious game 📍
  • Emotional intelligence / Communication / cognitive biases 💚
  • Indoors 🏠
  • Static 🪑
  • Customizable 🎨
Discover the activity
presentiel

A game to master the concepts of change management.

  • In person serious game 📍
  • Change management 🔄
  • Indoors 🏠
  • Static 🪑
  • Customizable 🎨
Discover the activity
presentiel

A game presenting information about regulations and new laws relating to staff representatives.

  • In person serious game 📍
  • Regulations & new laws 📜
  • Indoors 🏠
  • Static 🪑
  • Customizable 🎨
Discover the activity
presentiel

A digital investigation to raise awareness about the fight against corruption.

  • In person serious game 📍
  • Anti-corruption law ✅
  • Indoors 🏠
  • Static 🪑
  • Customizable 🎨
Discover the activity
presentiel

A 100 % online and collaborative Serious Game designed to integrate and acculturate newcomers.

  • Remote serious game 🎧
  • Live with Video conference Tools (Zoom / Team By Microsoft / Google Meet...) 💻
  • Onboarding 🚀
  • Customizable 🎨
Discover the activity
distanciel