Case SNCF – Recruitment campaign!
Focus on a fun recruitment campaign



Game description
The SNCF, after a remarkable entry into the field of serious games, is back with a vengeance with its second recruitment campaign. The main aim of this initiative is to introduce students, recent graduates and engineers to the exciting and stimulating engineering professions within the SNCF. This campaign, designed in partnership with TBWA Paris, combines corporate communications and interactive recruitment to attract and mobilize tomorrow’s talent.
As part of this large-scale operation, participants from 180 prestigious schools such as Centrale Paris are invited to take on challenges devised by SNCF engineers. These challenges cover a wide range of fields, such as mathematical calculations, logical problems, and issues related to traffic and passenger satisfaction. The aim is to stimulate the spirit of competition and encourage each player to give their all to be among the 60 finalists. The lucky winners will have the chance to win prizes

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