« ” The registration platform and the tournament mode allowed a participation beyond our expectations. In total, 8 countries could take part in the games. “ »Guillaume Tostivint Cofondateur UrbanGaming
Each year, the Cofidis group organises a face-to-face sports tournament bringing together a number of employees from different countries. The sporting dimension is part of the group’s DNA: the sponsorship of a cycling team to represent the group is an illustration of this. Given the pandemic, the client wanted to rethink the event and make it virtual but more inclusive as well
A remote tournament platform including
registration as SOLO (1 participant) or DUO (2 participants) mode
– Management of the team, the name, the language
– The game element with quizzes on 10 sports and 10 associated retro-games.
– The setting up and running of events throughout the week of the tournament
– Translation into 7 languages to promote inclusion of the group’s countries
– The idea of this virtual tournament was innovative in its diversity (game-based, collective, competitive, pace) and unprecedented in the context.
– Tailored communication, consistent project management and support throughout the week were set up in advance to ensure successful deployment.
The project, called eSportsTrophy, was intended to represent the different entities of the group.
It last one week and alternate between sporting and cultural competitive events.
The structure of a virtual tournament met these aims.
The competition will take place over 5 days, starting… today! Each day, you will be tested on 2 sports themes (1 quiz + 1 themed retro game). To start a retro game, you must first complete the corresponding quiz.
It’s up to you to hit as many home runs as possible
Which European player made it into the Guinness Book of Records as the fastest hat-trick (3min22s), quadruple (5min42s) and quintuple (8min 59s) record holder in Bundesliga history?
Want to see more ?
Discover our global brochure with all the innovative games.
Our white book
Discover our white book with 14 Serious Games.
Transformation & Innovation
« It was really a great way to tackle some profound changes. The activity was well received, but more importantly, it generated more impact than a conventional meeting. »Alexandra Briand Internal communications manager
« The managers were enthusiastic about the discovery of these innovations : they shared their excitement on the shops’ social media accounts! »Amandine Escaravage Marketing Director
« The fun format of the activity was praised by the managers but also by the other management teams that adopted it for their own events! »Dominique Lebarbier Internal Communication HR
« RH Days are now more efficient and employees are very enthusiastic! »Emmanuel Gonzalez Training Department
New Ways of Working
« Employees were able to get acquainted with their new workspaces thanks to this Serious Game: well-being, innovation, collaboration… that’s the Campus spirit! »Laurent Bekaert Internal Communication Department
« This Escape Game allows us to create a common culture. The satisfaction rate is 90% after only 3 sessions! »Daniëlle Van Den Steen Head of Internal Communications