« “Over 100 teams and 350 players took part in the tournament. 20 teams made it to the final at a finale event.” »Charlotte Gouiard HR Tech & Candidate Experience Manager
Mazars’ Education Liaison Department wanted to organise a differentiating and innovative event for engineering college students to introduce them to the group’s new technology-based business lines.
A virtual tournament platform including : *team registration: a student could form their own team *management of the team, the ranking *the setting up and running of events throughout the tournament *the game element with 3 big challenges. Each challenge highlighted a series of technological themes: (artificial intelligence, blockchain, robotics, big data) and interviews with experts: several clues were hidden in their talks. In terms of design and gameplay, the game was based on the IT world, the net, and the language of escape games, which are very popular with students. Each participant had to collaborate within their team taking a specific role.
The project, codename : TechMeOut, was to highlight Mazars’ employer brand (the group, the offerings, the business lines) and to enable it to target all students : the pandemic made face-to-face meetings impossible
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Transformation & Innovation
« It was really a great way to tackle some profound changes. The activity was well received, but more importantly, it generated more impact than a conventional meeting. »Alexandra Briand Internal communications manager
« The managers were enthusiastic about the discovery of these innovations : they shared their excitement on the shops’ social media accounts! »Amandine Escaravage Marketing Director
« The fun format of the activity was praised by the managers but also by the other management teams that adopted it for their own events! »Dominique Lebarbier Internal Communication HR
« RH Days are now more efficient and employees are very enthusiastic! »Emmanuel Gonzalez Training Department
New Ways of Working
« Employees were able to get acquainted with their new workspaces thanks to this Serious Game: well-being, innovation, collaboration… that’s the Campus spirit! »Laurent Bekaert Internal Communication Department
« This Escape Game allows us to create a common culture. The satisfaction rate is 90% after only 3 sessions! »Daniëlle Van Den Steen Head of Internal Communications