escape game digital
Eiffage

Skills

« “Once again, UrbanGaming was able to adapt to our requirements in order to build a disruptive assessment based on our search for soft skills. A success, as we were able to recruit 15 engineers for our graduate programme!” »

Johanna Cavallaro Head of Recruitment & Employer Brand France
Date : Place : Velizy-villacoublay Meeting type : Assessment center
70%
Customization
100%
Fun
70%
Serious

Requirement

Eiffage Construction wanted to rethink their assessment centre in order to offer candidates a new approach and recruiters a new method of observation for soft skills.

 

valeur incarner besoin
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Idea

A fully gamified assessment centre based on a very powerful scenario: the accidental release of a virus. The game-based methodology used enabled three main stages to be set up to highlight a dozen of the soft skills required by Eiffage Construction. The scenario was deployed across an initial round of In Basket, then an EscapeGame and finally a role play activity. The whole activity, designed specifically around these soft skills, was timed to keep the candidates under pressure and in an intense enough atmosphere to force them to perform as they would in a real life scenario. Finally, observation grids specifically designed for observers and for this assessment centre were made available to recruiters.

Goals

The assessment centre should be designed to make candidates “be themselves” as much as possible in a setting unlike traditional interviews. The intention was also to offer a new observation area for recruiters.

serious game attitude et valeur objectif

Challenges

Astrid EIFFAGE SOFT SKILLS
EIFFAGE SOFT SKILLS HTML V2 - Astrid
1 (6)

Volunteer 1: Aim the cursor at the icons to read the letters in the lab

Teammates: Find the nine-letter password.

You have access to the documents left on Dr. Yvernatus’ desk. Reminder: You are part of the biochemistry team, responsible for analysing the virus to find an antidote.

Send the maintenance robot into the air ducts to identify and repair the leak. Find the code for the codelock. Thermal camera on your tablet available by pressing the AR icon

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Transformation & Innovation

« It was really a great way to tackle some profound changes. The activity was well received, but more importantly, it generated more impact than a conventional meeting. »

Alexandra Briand Internal communications manager

Awareness

« The managers were enthusiastic about the discovery of these innovations : they shared their excitement on the shops’ social media accounts! »

Amandine Escaravage Marketing Director

Acculturation

« The fun format of the activity was praised by the managers but also by the other management teams that adopted it for their own events! »

Dominique Lebarbier Internal Communication HR

Onboarding

« RH Days are now more efficient and employees are very enthusiastic! »

Emmanuel Gonzalez Training Department

New Ways of Working

« Employees were able to get acquainted with their new workspaces thanks to this Serious Game: well-being, innovation, collaboration… that’s the Campus spirit! »

Laurent Bekaert Internal Communication Department

Change Management

« This Escape Game allows us to create a common culture. The satisfaction rate is 90% after only 3 sessions! »

Daniëlle Van Den Steen Head of Internal Communications
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