Acculturation
Société Générale

Acculturation

<p>The fun format of the activity was praised by the managers but also by the other management teams that adopted it for their own events!</p>

Dominique LebarbierInternal Communication HR
Place : Central ParisMeeting type : Managers' Convention
100%
Customization
80%
Fun
100%
Serious

Requirement

As part of its internal transformation program, the Société Générale Group wanted to seize the opportunity of its HR Convention to communicate its initiatives in a fun, original and engaging way.

Requirement
Idea

Idea

A customized and modular Serious Game on the internal work axes: Code of Conduct, Manager of tomorrow, Training, Tools.

Each team has a different starting point at the location chosen for the event. The HR acculturation activity was integrated into the Convention’s program before the closing speech of the Chairman and Chief Executive Officer.

The debriefing made it possible to identify the acquired assets and to appreciate the content created on the themes (drawings, photographs, videos).

A booklet containing all the challenges has been sent to the manager to allow implementation with the teams.

Objectives

The activity was intended to allow the employees’ knowledge of the HR themes to be homogenized in order to leverage them with their teams. The game’s mission was to facilitate participant mentoring and immediate engagement.

Objectives

Challenges

Acculturation – Société Générale
Acculturation – Société Générale
Acculturation – Société Générale

Who is this new process for?
 
 
 
 
 
 

01 - 03

Results

Managers praised the activity’s fun format.
Other departments have adopted the activity, and use it regularly in very different contexts 2 years after the first event.
Nearly 35 different modules have been added since and over 1500 participants have played the game.

Results
Catalogue teambuilding Urban Gaming

Our catalog

Discover our global brochure with all the innovative games.

Download the catalog
Livre blanc gamification collective Urban Gaming

Our white paper

Discover our white paper with 14 serious games.

Download our white paper

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Transformation & Innovation

« C’était vraiment une superbe manière d’aborder de profonds changements. L’activité a été plébiscitée, mais a surtout généré plus d’impact qu’une plénière classique »

Alexandra BriandResponsable communication interne

Awareness

« Les managers ont été enthousiastes lors de la découverte de ces innovations : ils ont ainsi partagé sur les réseaux sociaux des magasins leur engouement! »

Amandine EscaravageDirection Marketing

Acculturation

« Le format ludique de l’animation a été plébiscité par les managers mais aussi par les autres directions qui l’ont adopté pour leurs propres conventions ! »

Dominique LebarbierCommunication Interne RH

Onboarding

« Les RH Days sont désormais plus efficaces et les collaborateurs se prennent au jeu très facilement ! »

Emmanuel GonzalezDépartement Formation

New Ways of Working

« Les collaborateurs ont pu découvrir leurs nouveaux espaces de travail grâce à ce Serious Game : bien-être, innovation, collaboratif… c’est ça, l’esprit Campus ! »

Laurent BekaertDépartement communication interne

Change Management

« Cet Escape Game nous permet de créer une culture commune. Le taux de satisfaction est de 4.5/5 après déjà 3 séances ! »

Daniëlle Van Den SteenHead of Internal Communications